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For 15 years, Roberto worked on "They Sold Me Something (200 Billion Hours)" originally titled "8 Hours a Day".  He created the piece to duplicate the effect that watching a year of television has on the human brain. By bombarding the viewer with as many images as possible, "The Sold Me Something (200 Billion Hours)" was an attempt to overstimulate the brain and captivate the viewer in a zombie-like trance. After the viewer of the piece starts to recognize the images, he or she will ask themselves how the image got there. Hopefully, they will also question the nature of all media they "digest" on a daily basis.


"All the time and effort volunteers have put it into creating Wikipedia is impressive, but it is only a fraction of what the human race is capable of producing, Internet culture consultant Clay Shirky has estimated. If we devoted as much time to research and writing as we spend in front of the boob tube, we could produce 2,000 Wikipedias a year, he said at the Web 2.0 Conference held in San Francisco in April (GCN Quickfind 1083).
100 million: Number of work hours it took to produce Wikipedia
200 billion: Number hours the world population spends each year watching TV" - GNC
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